skills.lab design
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Corporate design for skills.lab by Anton Paar
About the client
Skills.lab is THE state-of-the-art high tech soccer training system. It focuses on objective measuring and targeted improvement of soccer-playing skills.
About the project
Skills.lab provides clubs like FC Bayern Muenchen, TSG Hoffenheim or Lech Poznań with the possibility to objectively measure and increase the fitness of soccer players. Corresponding to that, we took care of the efficiency of the new corporate design. The outcome is quite impressive: a logo adaptable to various use cases, a corporate design allowing great leeway.
Logo
The logo’s hexagon picks up the form of the arena and permits add-ons for e.g. products and locations. It allows maximum flexibility and promotes brand recall.
Innovative technology translated into design
Laser and position sensors are key elements of skills.lab in order to calculate training data such as ball velocity in real time.
Individual imagery by photo filtering
We created a photo editor especially for skills.lab. It can quickly and easily be applied on any picture and provides for a unique imagery.
Our services
Logo
The redesign of a logo inclusively adaptations for various products and sites displays the brand to its best advantage.
Design elements
The illustrations run through the entire design like a laser line and generate a high recognition value.
Typography
The combination of a smart headline font and a clear running text typeface creates a dynamic appearance.
Color schemes
An individual color pallet from blue to purple blends with turquois luminous points.
Imagery
It takes just one click to apply the customized skills.lab filter to every image.
Business cards, stationary, folders, stickers, roll-ups, banners and further merchandising products.
